As Xiaomi’s flagship entry into the automotive market, the SU7 is far from just another electric vehicle. Leveraging Xiaomi’s expertise in technology and smart systems, the SU7 aims to make a strong impact in the fiercely competitive new energy vehicle (NEV) sector. Its arrival was intended to deliver a groundbreaking driving experience. However, during real-world testing, the vehicle encountered a severe issue that shocked everyone involved.
Just a few days ago, Xiaomi conducted an official road test of the SU7. with Lei Jun himself personally participating, eager to showcase the car's impressive performance. Yet, the results left Lei Jun and his team stunned—the brakes failed. This is no minor issue. Brake failure, as everyone knows, poses significant safety risks, and safety always comes first.
Lei Jun’s emotions at that moment must have been a mix of shock and disappointment. As an entrepreneur, he undoubtedly hopes his products offer users the best possible experience. This unexpected incident not only tarnished the vehicle's image but also negatively impacted Xiaomi’s brand reputation. Social media erupted with discussions, with many questioning the SU7's safety and some even jokingly advising, “Make sure to check if the brakes work before buying a car!”
This incident highlights a common challenge in modern car design—the risks of implementing new technologies. The Xiaomi SU7 integrates cutting-edge features such as autonomous driving and intelligent interaction, placing it among the industry’s top innovators. However, complex systems often come with hidden risks, and insufficient testing during development can lead to such critical failures.
In response, Lei Jun promptly addressed the incident on social media, expressing deep concern and vowing to investigate the cause thoroughly to prevent similar safety hazards in the future. He emphasized that safety is paramount and that user safety must never be compromised. Following the incident, the Xiaomi team launched a comprehensive review to ensure every SU7 undergoes rigorous safety testing before leaving the factory.
Many might wonder, given Lei Jun’s strong stance on safety, will Xiaomi continue with the SU7? The answer is a resounding yes! Xiaomi does not intend to abandon the SU7 due to this setback. On the contrary, this serves as an opportunity for learning and improvement. With its extensive experience in smart hardware, Xiaomi is integrating these lessons into its automotive manufacturing process, using this incident to refine its product design.
We’ve also seen strong support and trust from consumers for the Xiaomi SU7. Although the brake failure incident caused a wave of public criticism, many users remain hopeful that Xiaomi will handle the situation responsibly. After all, Xiaomi is widely recognized for its technological innovation. Loyal fans have even left encouraging comments on social media, saying, “We believe Xiaomi will resolve this issue and deliver an even better product.”
In the automotive industry, quality and reputation are matters of life and death, especially in the rapidly growing and highly competitive electric vehicle market. If Xiaomi can effectively address this crisis and resolve the problem, it not only stands to regain consumer trust but could also further solidify its position in the automotive sector. Cars today are more than just means of transportation—they represent the integration of technology and intelligence. If Xiaomi’s SU7 manages to turn this crisis around, it might just usher in a new era.
