On the evening of November 7. the Xpeng P7+ was officially launched. The new model is available in three versions: P7+ Long Range Max, Ultra Long Range Max, and a Limited Edition Max, with official prices set at ￥186.800. ￥198.800. and ￥218.800. respectively. Early signs show strong demand, with pre-orders surpassing 10.000 units in just 12 minutes, indicating the model's potential as a "blockbuster." After facing criticism in recent years for falling behind, Xpeng Motors urgently needs to prove itself with sales figures and regain a spot in the top tier of emerging automakers.
The P7 was once a top-selling model for Xpeng. A few years ago, its strong market performance helped Xpeng become the first new automaker to surpass 10.000 units in monthly sales, even securing the title of annual sales champion for a period. However, with the continuous emergence of new models, the P7's competitiveness declined, and the brand's subsequent models failed to replicate the P7’s market success, leading Xpeng into a sales slump. This year, Xpeng launched its sub-brand MONA and the M03. with a starting price of just ￥109.800. attracting a large number of consumers to place orders. In October, the company delivered 23.900 vehicles, setting a new record.
However, due to the overwhelming demand for the M03. consumer complaints about delivery delays have surfaced. At the launch event, Xpeng Chairman and CEO He Xiaopeng addressed the M03 delay issue, offering an apology to affected customers: "Xpeng MONA has sold out, and I’ve received a lot of complaints from car owners. I sincerely apologize." Due to the high volume of orders, the company is offering 150 points for a one-day delivery delay and will increase production capacity by 30% to 40% in November and December.
He Xiaopeng also announced that the P7+ would be delivered immediately upon launch. The P7+ comes in three versions: Long Range Max, which offers a CLTC range of 615 km and a 0-100 km/h acceleration time of 6.9 seconds; Ultra Long Range Max, which offers a CLTC range of 725 km and a 0-100 km/h time of 5.9 seconds; and the Limited Edition Max, with only 500 units available, a CLTC range of 700 km, and a 0-100 km/h time of 5.9 seconds.
One of the major highlights of the P7+ is its intelligent driving features. The model is the first to launch with Xpeng’s AI “Eagle Eye” intelligent driving system, featuring dual Orin-X autonomous driving chips, an 8-million-pixel camera, and HDR technology. This system can recognize text, colors, and movements, enabling smart driving assistance for both highways and cities without relying on high-precision maps or lidar. He Xiaopeng emphasized that the P7+ is the world's first vehicle to offer AI advanced intelligent driving across all models, without the need for additional options, fees, or subscriptions.
With a starting price below ￥200.000 and technological highlights in AI-driven smart features, the P7+ has garnered significant attention. Journalists noted that after the pre-order announcement, the official website was overwhelmed and temporarily crashed. According to company data, within 12 minutes of launch, pre-orders exceeded 10.000 units, and by midnight on November 7. total pre-orders had reached 31.528 units.
The day before, Xpeng also held an AI Day event, showcasing innovations for the year. Xpeng unveiled its Kunpeng Super Electric System for the first time. This system utilizes an 800V high-voltage silicon carbide platform, offering up to 430 km of pure electric range and over 1.400 km of combined range, and supports 5C ultra-fast charging technology.
In the field of intelligent driving, the company presented its latest Xpeng Turing AI Driving System. This system combines the power of AI large models to enhance the level and safety of intelligent driving.
The event also showcased the latest progress of Xpeng’s separate flying car, the Huìtiān. He Xiaopeng announced that the flying car would begin pre-sales in December, with mass deliveries planned for next year.
