The explosive growth of the new energy vehicle market has exceeded expectations, and the sales data for October is particularly eye-catching. BYD's performance stands out, with monthly sales reaching 500.000 units and a total delivery of 3.25 million units in the first 10 months. Xiaomi's SU7 also made a remarkable turnaround, from an initially unpromising start to delivering 20.000 units in October, with Lei Jun successfully fulfilling his promise.
The Xiaomi SU7. with its innovative design, has implemented nationwide high-speed navigation and urban NOA functions since its release six months ago, showcasing its strong competitiveness. However, despite such impressive sales, questions remain: what is the significance of selling 500.000 vehicles a month? After all, these vehicles haven’t led to higher taxes for the company, employee salaries haven’t increased, and suppliers haven't gained more profits.
In response, Xiaomi has indeed demonstrated solid strength, with October sales reaching 20.000 units. This figure isn’t too high, nor too low, precisely hitting the 20.000 mark. Xiaomi’s accurate grasp of data is commendable. Some mockingly ask: What does "Harmonic Smart Mobility" really mean? When combined, the Aito, Xiangjie, Zhijie, and Mingjie brands are not even ideal competitors. Despite seeming to lead the market, "Harmonic Smart Mobility" has little actual advantage. But who are these few thousand vehicles being sold to? Does Xiaomi’s 20.000 units suggest monthly revenues below 100.000? Amid the skepticism, the vehicle's innovative appearance became a focal point, with some sarcastically asking: What’s innovative about the so-called "Porsche Mi"? Why can other brands give precise sales figures, while Xiaomi only reports 20.000?
In the intense market competition, Dongfeng Lantu continues to persevere, and the Aito brand urgently needs a product priced around 200.000 yuan to compete with Ideal Motors. Otherwise, the gap will only widen. Some pessimistically argue that better electric vehicle sales indicate a lower employment rate, as most people end up working in ride-hailing services. The market's enthusiasm persists. BYD, with its 500.000-unit monthly sales, has proven its strength. From January to October, BYD delivered 3.25 million new cars. Xiaomi’s sales are also impressive, despite functional doubts, with sales data that cannot be denied. Dongfeng Lantu and Aito brands are striving for breakthroughs. Some are concerned: does the growth in electric vehicle sales mean a decline in employment rates? There are various opinions on this.
Returning to the Xiaomi SU7. this model has achieved nationwide high-speed navigation and urban NOA functions in just six months, making its competitiveness undeniable. Some humorously call it the "Porsche Mi," but it appears the market hasn't fully embraced its innovative design. Nevertheless, Xiaomi’s sales data is still notable.
In the booming new energy vehicle market, competition among brands is fierce. Some worry whether this market environment could lead to a decline in employment rates, but others optimistically believe that when everyone thrives, it’s ultimately good for all. The thriving new energy vehicle market might inject new vitality into China’s economic development. In this era of transformation, we can only wait and see.
