Similar Price, Different Positioning: How to Choose Between Li Auto L6 and Xiaomi SU7

When it comes to the most popular new energy vehicles in the recent market, the Li Auto L6 and Xiaomi SU7 stand out. The Li Auto L6 offers two configurations, priced between 249.800 to 279.800 RMB. On the other hand, the Xiaomi SU7 comes in three configurations, with prices ranging from 215.900 to 299.900 RMB. Among these models, the Li Auto L6 Pro is priced at 249.800 RMB, which is very close to the Xiaomi SU7 Pro's price of 245.900 RMB. So, which of these two models is more worth purchasing?

Starting with the positioning of the models, the Li Auto L6 Pro, both in exterior and interior, continues the family’s consistent characteristics. Its size is not much smaller than the higher-tier Li Auto L7. making it a very standard Li Auto SUV design. Additionally, the SUV body shape provides more interior space compared to a sedan. Since the Xiaomi SU7 Pro is Xiaomi's first car, Xiaomi has not yet formed its family design style, opting instead for a design that is widely accepted by the public. While this approach is clever, it might lack novelty.

In terms of the power system, the Li Auto L6 Pro uses an extended-range system that can run on both fuel and electricity, making it suitable for long-distance family trips and offering broader usage scenarios and greater practicality. The pure electric power system of the Xiaomi SU7 Pro is more suitable for urban and suburban travel, with somewhat limited scenarios. For long-distance trips, having a larger SUV at home would be much more convenient.

Similar Price, Different Positioning: How to Choose Between Li Auto L6 and Xiaomi SU7

Li Auto L6 is Suitable for Family Users

Regarding configuration and intelligent driving, the Li Auto L6 Pro comes with features such as an adjustable chassis, head-up display, seat massage, multi-layer glass, and a large screen for the front passenger, enhancing the comfort of both the driver and passengers. In contrast, the Xiaomi SU7 Pro is equipped with a more advanced intelligent driving chip and a roof-mounted lidar, offering greater potential for improvement in intelligent driving capabilities.

Conclusion

Considering multiple factors, although these two models are similarly priced, they are positioned quite differently. The Li Auto L6 Pro better meets the needs of family cars, suitable for users born in the 70s, 80s, and 90s who have family travel needs. Meanwhile, the Xiaomi SU7 Pro is more suitable as the first car for young people.

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